SALDIVAR BRAND DESIGN
CREATIVE STUDIO
Selected work shaped through strategy, identity and digital experience.
© 2026
ALL RIGHTS RESERVED
2014 — 2026
CDMX / MEXICO
PROJECT / 04 / 2024 / CDMX
VICTORIAN
ELEGANCE, REIMAGINED.
A CONTEMPORARY BRAND EXPERIENCE INSPIRED BY BRITISH HERITAGE, CLASSIC RITUALS AND MODERN ELEGANCE.
CASE OF STUDY
ROLE
BRAND STRATEGY
VISUAL IDENTITY
UX/UI
WEB DESIGN
FOCUS
STRATEGY
IDENTITY
EXPERIENCE
DIGITAL
TRADITION DOESN’T HAVE TO FEEL TRADITIONAL.
RESEARCH
PROBLEM
BRITISH HERITAGE IS OFTEN ASSOCIATED WITH FORMALITY AND TRADITION, MAKING IT DIFFICULT TO FEEL CONTEMPORARY AND RELEVANT TO AUDIENCE.
OPPORTUNITY
REINTERPRET CLASSIC BRITISH ELEGANCE THROUGH A MORE CONTEMPORARY BRAND EXPERIENCE THAT HONORS TRADITION WITHOUT BEING DEFINED BY IT.
00. BRAND STRATEGY & POSITIONING
From British Heritage to Elegant Rebellion
Strategic development of Victorian: the High Tea Society concept, the inspiration drawn from British tradition, and the contemporary reinterpretation of the tea ritual. The objective was to transform a classic tradition into an aspirational, sophisticated experience that feels relevant to a contemporary audience.
01. VISUAL IDENTITY & ART DIRECTION
Heritage, Refined
Development of the visual identity: logo, crown, ornaments, monograms, navy/fuchsia color palette, typography, and graphic language. The visual direction balances European heritage + modern minimalism, avoiding an overly traditional feel.
02. BRAND EXPERIENCE
A World Built Around the Ritual
Extension of the identity into the physical experience: tableware, textiles, stationery, interior design, photography, and environmental communication. The images shown here are important because they demonstrate how the identity moves beyond graphic design and becomes a complete brand universe.
03. DIGITAL EXPERIENCE
BRAND STRATEGY
VISUAL IDENTITY
DIGITAL EXPERIENCES
PRODUCT DESIGN
MOTION & CONTENT
INTELIGENT SYSTEMS
Designing stories since 2014
© 2026 SALDIVAR BRAND DESIGN
ALL RIGHTS RESERVED · CDMX, MEXICO