Graduacion – SALDIVAR BRAND DESIGN

PROJECT / 08 / 2017 / CDMX

GRADUACION

.COM.MX

A BRAND BUILT AROUND ACHIEVEMENT.

From academic milestone to memorable experience.

CASE OF STUDY

ROLE

BRAND STRATEGY
NAMING
VISUAL IDENTITY
ART DIRECTION
BRAND APPLICATIONS

FOCUS

STRATEGY
IDENTITY
EXPERIENCE
COMMUNICATION

distinction, ceremony and celebration.

RESEARCH

PROBLEM

Nightlife brands often rely on familiar visual codes, making venues feel interchangeable. LAND needed to establish distinction.

OPPORTUNITY

Create a brand where self-expression becomes the experience turning unconventionality into a shared visual and cultural language.

SCROLL

00. BRANDING STRATEGY

The strategic foundation of the project focused on positioning Graduacion.com.mx as a leading authority in graduation experiences, transforming the category from a functional event service into a more distinctive and emotionally meaningful brand. The strategy connected the academic importance of graduation with the sense of achievement, recognition and celebration surrounding one of life’s most important milestones, using the strength of the graduacion.com.mx domain as a central asset for building authority and memorability.

01. VISUAL IDENTITY

The visual identity is built around a custom emblem that combines the symbolism of a graduation cap with the visual language of a crown, creating a direct metaphor for achievement, recognition and distinction. A geometric construction, refined proportions and a sophisticated black-and-gold palette establish a visual language that feels prestigious and celebratory while remaining highly adaptable, allowing the identity to work consistently across institutional materials, event communication, digital platforms and premium physical applications.

02. BRAND EXPERIENCE

The project extended beyond the creation of a logo to define a complete visual experience around the moment of graduation. Every touchpoint was designed to reinforce the same sense of importance and recognition, from diplomas, certificates and commemorative pieces to uniforms, promotional materials, social media communication and event environments. This approach transformed the identity into a cohesive system capable of accompanying the audience throughout the entire journey, from discovering the service to experiencing the final ceremony.

03. BRAND ECOSYSTEM

The final rollout translated the identity into more than 50 physical and digital applications, creating a comprehensive brand ecosystem capable of operating at scale. The deliverables included corporate stationery, advertising materials, social media assets, event graphics, diplomas, recognition products, uniforms, merchandise, large-format communication and editorial pieces. Each application was developed to preserve the brand’s balance between academic credibility, celebration and distinction, ensuring a consistent experience across every medium.

BRAND STRATEGY

VISUAL IDENTITY

DIGITAL EXPERIENCES

PRODUCT DESIGN

MOTION & CONTENT

INTELIGENT SYSTEMS

Designing stories since 2014

STRATEGY THAT SHAPES BRANDS AND EXPERIENCES.