SALDIVAR BRAND DESIGN
CREATIVE STUDIO
Selected work shaped through strategy, identity and digital experience.
© 2026
ALL RIGHTS RESERVED
2014 — 2026
CDMX / MEXICO
PROJECT / 03 / 2025 / CDMX
FLOOWLI
Property Management
without Friction.
A product design concept for vacation-rental operators.
CASE OF STUDY
ROLE
Brand Strategy
Visual Identity
UX/UI
Product Design
Web Design
FOCUS
Research
Identity
Experience
Interface
Managing multiple properties shouldn’t mean managing multiple tools.
RESEARCH
PROBLEM
Reservations, guests, teams and operations were fragmented across disconnected platforms.
OPPORTUNITY
Create one connected experience where the entire operation can flow from a single place.
00. Brand strategy & Visual Identity
Floowli was positioned as a disruptive Hospitality Tech brand built around Intelligence, Security and Simplicity. The brand combines The Sage + The Magician archetypes to balance technological authority with an approachable, transformative experience. The creative concept, The Silent Vision, translates intelligent automation into a monoline owl symbol integrated into the “OO” of Floowli, creating a distinctive and memorable identity through vibrant violet and cyan tones, rounded forms and a sophisticated yet friendly visual language.
01. Product Discovery & UX Strategy
Floowli addresses the fragmentation of short-term rental operations across disconnected platforms, tools and spreadsheets. The goal was to centralize the ecosystem into one intuitive experience that reduces friction, cognitive load and repetitive work while supporting scalability.
02. Architecture & User Journey
A modular information architecture organizes reservations, properties, guests, teams and analytics into clear functional areas. The experience guides users from problem awareness → product discovery → demo conversion through a simple and structured journey.
03. Design System & UX Components
A scalable design system based on Atomic Design principles established reusable components, spacing, typography, color hierarchy and interaction patterns across the product ecosystem.
04. Visual Interface & Brand Experience
The interface translates Floowli’s identity into a vibrant digital environment built around clarity, accessibility and technological confidence. Purple gradients, cyan accents, intuitive layouts and expressive visual elements reinforce the idea that every part of the operation works better when connected.
05. Hi-Fi Prototype & Product Outcome
The final experience combines brand, UX strategy, product design and digital storytelling into a responsive SaaS concept designed to communicate value, simplify complex operations and drive demo conversion—while establishing a scalable foundation for the product’s future growth.
BRAND STRATEGY
VISUAL IDENTITY
DIGITAL EXPERIENCES
PRODUCT DESIGN
MOTION & CONTENT
INTELIGENT SYSTEMS
Designing stories since 2014
© 2026 SALDIVAR BRAND DESIGN
ALL RIGHTS RESERVED · CDMX, MEXICO