Unitalent – SALDIVAR BRAND DESIGN

PROJECT / 09 / 2024 / CDMX

UNITALENT

TALENT LGBT+ AGENCY

A TALENT BRAND BUILT TO CELEBRATE IDENTITY, EXPRESSION AND THE POWER OF BEING DISTINCT.

CASE OF STUDY

ROLE

BRAND STRATEGY
NAMING
VISUAL IDENTITY
ART DIRECTION
DIGITAL EXPERIENCE
SOCIAL MEDIA

FOCUS

POSITIONING
IDENTITY
CULTURE
EXPRESSION
EXPERIENCE

RADICAL SELF-EXPRESSION.

RESEARCH

PROBLEM

TALENT AGENCIES OFTEN FOLLOW CONVENTIONAL CODES THAT FAIL TO REFLECT THE DIVERSITY, PERSONALITY AND CULTURAL ENERGY OF EMERGING TALENT. UNITALENT IS AN AGENCY THAT REPRESENT INDIVIDUALITY WITHOUT LOSING A STRONG AND COHESIVE BRAND PRESENCE.

OPPORTUNITY

CREATE A BRAND WHERE TALENT, IDENTITY AND SELF-EXPRESSION BECOME THE CORE OF THE EXPERIENCE TRANSFORMING REPRESENTATION INTO A BOLD, CULTURAL AND VISUALLY RECOGNIZABLE LANGUAGE.

SCROLL

00. BRANDING STRATEGY

UNITALENT was conceived as a talent brand built around individuality, representation and self-expression. The strategy positioned the agency as a platform for emerging voices within the LGBTQ+ creative community, moving beyond the conventional codes of traditional talent representation. The brand needed to feel confident, contemporary and culturally relevant while creating a strong sense of belonging for the talent it represents.

01. NAMING

The name UNITALENT brings together the ideas of unity and talent, expressing the belief that individual abilities become more powerful when connected through a shared community. The name was developed to feel inclusive without being restrictive, allowing the brand to represent different identities, disciplines and forms of expression. Its construction also gives the identity a distinctive visual and verbal character, creating a name that feels direct, memorable and contemporary.

02. VISUAL IDENTITY

The visual identity translates the spirit of UNITALENT into a bold and expressive visual language. The identity incorporates a stylized unicorn as a symbol of individuality, transformation and unapologetic self-expression, supported by a high-contrast palette of black, white and vivid magenta. Dynamic typography and geometric graphic elements introduce movement and personality, creating an identity capable of adapting across different talents, platforms and cultural contexts.

03. BRAND EXPERIENCE

The identity was extended into a complete brand system designed to give UNITALENT a consistent presence across physical and digital touchpoints. Deliverables included stationery, business cards, folders, envelopes, promotional materials and branded merchandise, alongside the foundations for its digital and social media presence. The result is an adaptable visual ecosystem that allows the brand to communicate with the same confidence and personality whether representing an individual talent, presenting its roster or engaging with its audience.

BRAND STRATEGY

VISUAL IDENTITY

DIGITAL EXPERIENCES

PRODUCT DESIGN

MOTION & CONTENT

INTELIGENT SYSTEMS

Designing stories since 2014

STRATEGY THAT SHAPES BRANDS AND EXPERIENCES.