DCM – SALDIVAR BRAND DESIGN

PROJECT / 12 / 2026 / CDMX

DCM

UNIFORMES

Corporate Apparel.

A DIGITAL EXPERIENCE BUILT FOR TRUST.

CASE OF STUDY

ROLE

UX STRATEGY
INFORMATION ARCHITECTURE
UI DESIGN
PROTOTYPING
WEB DESIGN

FOCUS

DISCOVERY
STRATEGY
EXPERIENCE
CONTENT
DESIGN SYSTEM
CONVERSION

A HERITAGE UNIFORM BRAND TRANSFORMED INTO A MODERN DIGITAL EXPERIENCE FOR PROFESSIONAL BUYERS.

RESEARCH

PROBLEM

DCM UNIFORMES HAD BUILT MORE THAN FIFTY YEARS OF EXPERIENCE AND TRUST, BUT ITS DIGITAL PRESENCE NO LONGER REFLECTED THE QUALITY OF THE BRAND.

OPPORTUNITY

CREATE A PREMIUM DIGITAL EXPERIENCE THAT ESTABLISHES CREDIBILITY, ORGANIZES INFORMATION, AND GUIDES USERS THROUGH A CLEAR JOURNEY.

SCROLL

00. DIGITAL STRATEGY

The strategy for DCM Uniformes began with a fundamental challenge: translating more than fifty years of industry experience into a digital experience that felt equally credible and professional. Rather than approaching the website as a traditional product catalog, the project focused on understanding how institutional buyers evaluate suppliers and what they need to feel confident before requesting a quotation. The resulting strategy placed trust, clarity, industry relevance, and conversion at the center of the experience.

01. UX & INFORMATION ARCHITECTURE

The experience was structured around a clear decision-making journey, guiding users from credibility and brand expertise toward product discovery and quotation. Instead of overwhelming visitors with an extensive catalog from the beginning, the information architecture organizes content around specific industries and their needs, allowing procurement teams, HR departments, and business owners to quickly identify relevant solutions. Wireframes and content hierarchy were developed to reduce cognitive load and ensure that every section naturally supported the next step in the journey.

02. UI DESIGN & DESIGN SYSTEM

The visual design combines editorial sophistication with corporate professionalism, translating DCM’s heritage into a contemporary digital language. Refined typography, generous whitespace, a restrained color palette, and carefully selected imagery create an interface that communicates quality without unnecessary complexity. A modular design system was developed around reusable components, standardized spacing, typography scales, and interaction patterns, providing visual consistency while creating a flexible foundation for future product categories and content.

03. FINAL DIGITAL EXPERIENCE

The final experience transforms DCM Uniformes into a modern digital platform designed to support both brand perception and business conversion. Visitors can quickly understand the company’s expertise, navigate directly to their industry, explore relevant uniform solutions, and request personalized quotations through strategically positioned calls to action. The responsive system preserves the same hierarchy, clarity, and premium visual character across desktop, tablet, and mobile, turning decades of established expertise into a digital experience built for confidence.

BRAND STRATEGY

VISUAL IDENTITY

DIGITAL EXPERIENCES

PRODUCT DESIGN

MOTION & CONTENT

INTELIGENT SYSTEMS

Designing stories since 2014

STRATEGY THAT SHAPES BRANDS AND EXPERIENCES.