Kompso – SALDIVAR BRAND DESIGN

PROJECT / 06 / 2019 / CDMX

KOMPSÓ

DESIGNER SCRUBS

A luxury medical apparel brand that bridges clinical performance with high-fashion aesthetics.

CASE OF STUDY

ROLE

BRAND STRATEGY
NAMING
VISUAL IDENTITY
FASHION DESIGN
PRODUCT DESIGN
PHOTOGRAPHY
DIGITAL EXPERIENCE
SOCIAL MEDIA

FOCUS

STRATEGY
IDENTITY
EXPERIENCE
CULTURE

ELEGANCE, REDEFINED FOR MEDICINE.

RESEARCH

PROBLEM

MEDICAL UNIFORMS OFTEN PRIORITIZE FUNCTION OVER PERSONAL STYLE, LEAVING PROFESSIONALS WITH LIMITED OPTIONS THAT BALANCE PERFORMANCE, COMFORT, AND DESIGN.

OPPORTUNITY

CREATE A PREMIUM MEXICAN BRAND THAT REDEFINES MEDICAL WORKWEAR THROUGH THE LANGUAGE OF FASHION, COMBINING TECHNICAL PERFORMANCE WITH ELEGANCE AND PERSONAL EXPRESSION.

SCROLL

01. STRATEGY

FROM UNIFORM TO STATEMENT

The opportunity was to rethink medical workwear beyond its traditional role as a functional uniform. KOMPSÓ was conceived as a premium alternative for healthcare professionals who value design, individuality and performance equally.

The strategy positioned the brand at the intersection of medicine and fashion, creating a new visual and cultural territory for medical apparel. Rather than following the conventions of the category, KOMPSÓ aimed to introduce the codes of contemporary luxury into everyday professional wear.

01. NAMING

ELEGANCE, ROOTED IN MEDICINE

The name KOMPSÓ comes from the Greek concept associated with elegance, refinement and sophistication. The name was selected to establish a direct connection with the historical and cultural roots of Western medicine while giving the brand a distinctly contemporary character.

Its unusual phonetic structure and accent became an opportunity to create a name that feels precise, sophisticated and immediately recognizable bridging the classical origins of medicine with a modern fashion-driven identity.

02. VISUAL IDENTITY

PRECISION MEETS EXPRESSION

The visual identity translates KOMPSÓ’s positioning into a bold and highly controlled graphic language. A condensed typographic system, strong proportions and a minimal visual vocabulary create a distinctive presence inspired by both fashion labels and clinical precision.

The identity was designed to work across multiple environments from garments and labels to packaging, retail spaces and digital platforms allowing the brand to remain recognizable while adapting to different expressions of the business.

03. BRAND EXPERIENCE

FROM THE GARMENT TO THE ECOSYSTEM

The identity extended beyond the logo to become a complete brand experience. The project included the development of the garments, labels, packaging, photography, catalogs, e-commerce platform and social media presence.

Every touchpoint was designed to reinforce the same idea: medical apparel can perform like technical equipment and communicate like fashion.

The result was a cohesive ecosystem that positioned KOMPSÓ not simply as a scrubs manufacturer, but as a Mexican medical fashion brand with its own visual and cultural language.

BRAND STRATEGY

VISUAL IDENTITY

DIGITAL EXPERIENCES

PRODUCT DESIGN

MOTION & CONTENT

INTELIGENT SYSTEMS

Designing stories since 2014

STRATEGY THAT SHAPES BRANDS AND EXPERIENCES.