SALDIVAR BRAND DESIGN
CREATIVE STUDIO
Selected work shaped through strategy, identity and digital experience.
© 2026
ALL RIGHTS RESERVED
2014 — 2026
CDMX / MEXICO
PROJECT / 02 / 2014 / CDMX
THE
ROYAL
CROWNS
RETHINKING THE CROWN.
A BRAND AND E-COMMERCE EXPERIENCE FOR A NEW GENERATION OF CROWNS.
CASE OF STUDY
ROLE
BRAND STRATEGY
VISUAL IDENTITY
UX/UI
E-COMMERCE
WEB DESIGN
FOCUS
IDENTITY
PRODUCT
EXPERIENCE
INTERFACE
CONVERSION
BRIDGE BRAND, PRODUCT AND COMMERCE THROUGH A CLEAR AND VISUALLY ENGAGING EXPERIENCE.
RESEARCH
PROBLEM
THE BRAND NEEDED TO STAND OUT IN A CATEGORY WHERE THE PRODUCT IS OFTEN TREATED AS A SIMPLE ACCESSORY.
OPPORTUNITY
CREATE A BRAND AND DIGITAL EXPERIENCE THAT ELEVATES THE CROWN INTO A DESIRABLE PRODUCT AND STATEMENT OF PERSONALITY.
00. Brand strategy & Visual Identity
The brand was built around the Leader archetype and the #DareToRule philosophy, transforming the crown into a symbol of confidence, individuality and self-expression.
Gold, black, typography and dramatic imagery create an editorial identity where luxury meets a rebellious contemporary attitude.
01. Product Discovery & UX Strategy
The experience focuses on users seeking self-expression, visual impact and presence at celebrations, events, photoshoots and social occasions. The crown becomes more than an accessory: a statement piece that connects emotional desire with functional product information.
02. Architecture & User Journey
The experience follows a simple path:
DISCOVER → EXPLORE → EVALUATE → DESIRE → PURCHASE
The architecture reduces friction while keeping visual discovery and product selection at the center of the experience.
03. Design System & UX Components
The brand identity was translated into a modular digital system covering typography, color, buttons, product cards, navigation and interaction states.
Product pages combine strong imagery with essential information to create confidence throughout the purchase journey.
04. Visual Interface & Brand Experience
The interface translates the physical character of the crowns into a digital environment built around contrast, elegance and visual impact. Editorial typography, dramatic imagery and restrained interactions keep the product at the center.
05. Hi-Fi Prototype & Product Outcome
Brand strategy, identity, UX architecture and e-commerce come together in a unified digital experience.
The result transforms a handcrafted product into a recognizable digital brand universe.
THE DIGITAL EXPRESSION OF THE CROWN ITSELF.
BRAND STRATEGY
VISUAL IDENTITY
DIGITAL EXPERIENCES
PRODUCT DESIGN
MOTION & CONTENT
INTELIGENT SYSTEMS
Designing stories since 2014
© 2026 SALDIVAR BRAND DESIGN
ALL RIGHTS RESERVED · CDMX, MEXICO